Are you looking for search engine tips for estate planning lawyers? Inheritance planning is increasingly becoming one of the most competitive practice areas in law. As an estate planning lawyer, you know how critical it is to stay ahead of the curve when it comes to marketing your firm.
SEO should be a key part of your marketing strategy – but it can be challenging to know where to start, especially if you’re not a digital marketing expert.
SEO is basically the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). This will help your website be more visible to potential clients searching for estate planning lawyers in your area.
While there are many different SEO techniques that you may want to consider, not all of them deliver results.
Here are eight tips to help you get started with SEO for your estate planning law firm.
Start with Keyword Research
The first thing you need to do when building an effective SEO strategy is to conduct extensive keyword research. You need to identify the keywords and phrases potential clients use when searching for estate planning lawyers in your area.
Once you know what keywords to target, you can begin to optimize your website for those terms.
You can utilize several tools for keyword research, including Google Keyword Planner, Semrush, and Ahrefs. Take time to experiment with different tools to find the ones that work best for you.
Create Compelling Content
Once you know which keywords to target, you need to create content that is fully optimized for those terms.
Your content should be well-written and informative and include the keywords you want to rank for.
In addition to written content, you may also want to create videos, infographics, and other types of visual content. This will help you stand out from the competition and attract more visitors to your website.
The primary principle to follow when creating content is to provide value to your audience. Your content should be helpful and informative, and it should address the needs of your target market.
Avoid publishing thin content for the sake of publishing because this will actually hurt your SEO efforts.
Make Your Website Mobile-Friendly
More and more people are using their mobile phones to search the internet, so it’s essential to ensure that your estate planning law firm website is mobile-friendly.
If your website is not optimized for mobile devices, it will likely rank lower in search engine results. In addition, mobile users are more likely to leave your site if it’s not easy to use on their phones.
You can use Google’s Mobile-Friendly Test tool to see if your website is mobile-friendly.
Use responsive design, which means your website will automatically adjust to fit any screen size. This will make it easy for mobile users to navigate your site and find the information they’re looking for.
Optimize Your Website’s Speed
Speed is one of the most critical ranking factors for SEO. If your site takes too long to load, your web visitors will most likely leave before reading your content.
Therefore, it is critical to test your website’s speed and ensure it is loading quickly. Use Google’s PageSpeed Insights tool from Google to test your website’s speed.
Ideally, you want the desktop loading time to be under 3 seconds and the mobile loading time to be under 2 seconds. This way, you can easily match or exceed your competitor’s website speed.
There are several ways to optimize your website’s speed, including:
- Minimize HTTP requests
- Reduce server response time
- Optimize images
- Use a content delivery network (CDN)
Ensure Your Law Firm Site is Secure
Google now ranks sites higher in search results if they are secure. This means that you should ensure your website uses HTTPS rather than HTTP.
You can buy an SSL certificate for your website, which will encrypt the data transmitted between your site and your visitors’ browsers. This will help keep your website secure and improve your search engine ranking.
The other way to ensure your site is secure is to use a WordPress security plugin. There are many different plugins available, so take time to research the options and find the one that best fits your needs.
If you collect sensitive information on your sites, such as credit card numbers or social security numbers, you will need an EV SSL certificate, which provides the highest level of security.
Estate Planning Law Tips – Build Quality Backlinks
Backlinks are links originating from third-party sites to your own site. Google uses backlinks as a ranking factor, so the more high-quality backlinks you have, the higher your site will rank in search results.
There are many ways to build backlinks, such as writing guest blog posts, submitting articles to directories, and creating social media profiles.
For guest posting, identify popular blogs in your industry and pitch a guest post idea to the blog owner. If they accept your pitch, you can write a high-quality article and include a link to your website.
When submitting articles to directories, choose only the most relevant and high-quality ones. Low-quality directories will not help your SEO efforts and can actually hurt your ranking.
To create social media profiles, simply set up accounts on popular platforms such as Twitter, Facebook, and LinkedIn. Once you have created your profile, be sure to include a link back to your website.
Post regularly on your social media handles to drive engagement and traffic to your website.
Monitor Your Progress with Google Analytics
Google Analytics is a free tool that you can use to track the traffic to your website. This will give you insights into which SEO techniques are working and which ones need to be improved.
In addition, Google Analytics can help you track your conversions, so you can see how many visitors to your site are taking the next step and contacting your law firm.
Feel free to set up goal tracking in Google Analytics to monitor your website’s progress better. One of the best goals to track is the contact form submission. This way, you will know exactly how many visitors are filling out your contact form and submitting it.
Get Listed in Online Directories
There are several online directories that list lawyers, such as FindLaw and Nolo. Getting listed in these directories can help to increase your visibility and attract new clients.
The truth is that most people tend to trust the first few results they see in a search engine, so it is essential to rank as high as possible. Online directories can help you achieve this by increasing your website’s authority and creating backlinks to your site.
To get started, simply search for “lawyer directories,” and you will find a number of different options.
Set up your profile and include all relevant information, such as your contact information, practice area, and website. Include a link to your site so potential clients can easily click from the directory to your site.
Tips for Estate Planning Lawyers Summary
Are you an estate planning lawyer looking to stay ahead of the curve and attract more prospective clients to your law firm’s website? If so, you need to focus on SEO.
The tips we’ve outlined here will help you start optimizing your site for better search engine visibility.
Keep in mind that SEO is an ongoing process, so make sure you continue to monitor your progress and tweak your efforts as needed. Are there any other estate planning SEO tips that you would add? Let us know in the comments below!
We hope you found these search engine tips for estate planning lawyers helpful.