What is AdvocateDaily.com?
AdvocateDaily.com is the legal news website that links lawyers and legal suppliers with the media, colleagues and clients. Our concept is simple: we amplify our members’ online presence to generate new business opportunities and convert referrals into clients. With original content featuring our members and timely news from across the profession, AdvocateDaily.com is a combination legal news platform, news aggregator, blog, and video station. Only our members are featured on the site and all content is client-approved before going live.
What’s more, AdvocateDaily.com is the bridge between the legal community and the media. We’ve successfully matched members with major media outlets and AdvocateDaily.com is the go-to spot for journalists to find new legal sources for their stories. All our stories and videos are really media releases – we encourage journalists to use them as they would any other news tip and contact our clients for legal sources and original story ideas.
I get most of my business through referrals. So why does my online profile matter?
Most of our members would say the same thing. Google yourself. Do you exist outside of your website?
Together with our members, we create regular, relevant online content that links from our website to theirs and back again. When a prospective client is referred, the next step is to research online before making contact. Those prospects will find compelling content about our members to support the referral, providing a definitive edge over the competition.
If you needed to hire a legal professional and had two recommendations, which one would you pick? The one with nothing beyond a website and some scattered social media & industry listings? Or the one who offers more, generating an initial bond with you through articles and videos that demonstrate excellence and show why they’re the right choice? Relying on online information is simply the way research and business get done today.
I already appear in the media regularly. Why should I worry about my online profile?
Not long ago, appearing in the media would have been sufficient to show prospective clients you’re respected and knowledgable. In a very short time, however, just about every media outlet has introduced paywalls to develop their online subscriber base. Essentially, the media now restrict access to content to only their paying subscribers. Great news for media outlets building revenue, not so great for people researching you online, and not great at all for you if you’re depending on media appearances to influence people to hire you.
Your media presence takes on far more profile when we create posts to summarize and link to it, which gives you a big boost on search engines. And even when your media coverage is hidden behind paywalls, our summary posts still draw attention to them so your efforts are never in vain.
Additionally, we aggregate our members’ media appearances, so even when the originating news sites archive coverage, that content stays high in the Google rankings via AdvocateDaily.com. When prospects Google our members, that coverage appears in one package with links that drive traffic back to their own websites.
I’m never in the media. How do I get there?
Journalists come to AdvocateDaily.com to find story ideas. They also regularly contact us for sources for their stories and we match them with our members.
While it’s true the media are going behind paywalls, it’s still advantageous to do stories with them as usual. And that’s where we come in. We match you with the media and whether that story is behind a paywall or not, we create a post about it for those researching you to see nice and high on Google and on your website.
My online profile is solid. Can’t I just rely on that to keep the calls coming in?
Having a strong online presence isn’t something you achieve once and forget about. The way search engines work, what matters is that the content is dynamic and good quality. That means what speaks for you online needs to be solid and you need to keep adding to it regularly. Nothing bores Google more than old news. To keep your content ranking high, you need it to be top notch and you need to keep it up. We can help you do both.
I have a limited budget. Does AdvocateDaily.com make sense for me?
The Internet truly evens the playing field for any business. So, the online profile you build now is just as important for a new business as it is for one that’s flourished for years. Today, the people who send business your way or hire you will make those decisions after checking you out online, so you can’t rest on your laurels and expect new business to find you unless your online profile demonstrates you can deliver the goods.
I want to develop a specific practice area or client base. How can AdvocateDaily.com help?
When you share your plans with us, it’s easy to target precisely the topics that will help you attract those files or businesses. It’s as simple as identifying where you’d like to see your revenue come from and creating informative content to appeal to that audience.
I don’t have time to blog or write articles. Is AdvocateDaily.com still for me?
Our members are focussed on running their businesses, but they recognize that to keep clients coming, it’s critical to attract people searching for legal professionals online. You may not have the time or inclination to write regularly as part of your marketing strategy, but you definitely have time to work on content with us. Our team of legal journalists is expert at finding topics suitable for each member’s particular area of interest. Usually interviews can be conducted in a few brief emails or interviews, and remember, you always get the last word on approvals.
What do members get?
Solid online presence and names in the news. We put our clients’ names out there to be seen by anyone researching online by posting content on AdvocateDaily.com. Anything goes:
- original story ideas on legal issues or your own cases
- comments on cases or legislation
- breaking stories
- media releases
- speaking engagements
- awards & honours
- Quick Clip videos
We scour the headlines for stories relevant to you for your commentary. And we ask that you keep us informed about industry happenings so we can create newsworthy posts featuring you. With both sides watchful for opportunities, great things happen.
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